Feature Articles

Feature Articles

To view our ever growing list of feature articles, simply click on a year below to see a collection of write-ups from that particular year.

BackVintage Brag Book

We take pride in the wine market impression we have made since 2003. Our company and wines have been featured in a number of magazines and newspapers. Please have a look at the following wine features: 


James Halliday rates BackVintage a 5 Star Winery

 

In James Halliday's 2012 Australian Wine Companion, James rated BackVintage a 5 star winery !
What does this mean?
We are classified as follows:
"Outstanding winery capable of producing wines of very high quality, and did so this year.
Has at least two wines rated at 94 points or above."
James Halliday ranked BackVintage to be within the top 10% of Australian wineries.

 


James Halliday listed BackVintage in his Top 10 Under $15 wines in the 2011 Australian Wine Companion
Special Value Wines - p 48-49.
View Article


Category "Ten of the Best Value $10-$15 Reds"
2006 BackVintage Barossa Shiraz - Ranked No 1
Rating 93


Category "Ten of the Best Value $10-$15 Whites"
2008 BackVintage Margaret River Chardonnay - Ranked No 3
Rating 95


 

James Halliday rates BackVintage a 4.5 Star Winery

 

In James Halliday's 2011 edition of Australian Wine Companion (p81),
James rated BackVintage a 4.5 star winery !

We are classified as follows:
Excellent winery able to produce wines of a high to very high quality,
knocking on the door of a 5-star rating.
Will normally have one wine rated at 94 points or above, and
two (or more) at 90 and above, others 87-89 (12%).


 

"So much hot air" - The Weekend Australian - April 2010 View Article

2008 BackVintage Wines Margaret River Chardonnay
Margaret River has an MJT of 20.4 C and an HDD of 1690. Its maritime climate effortlessly produces beautiful chardonnays, but here, too, we are seeing picking at lower than traditional levels. This wine is estate-grown, whole bunch-pressed, 100% barrel fermented in French Oak, matured on lees for nine months; the nectarine and grapefruit thrive on the oak and the wine has great line and length, the finish excellent. The price is as sad as it is ludicrous, a fantastic bargain. 13% alc/vol; screwcap
Rating: 95 points
Drink: to 2014
Price: $12.99


"Burke's BackYard" - August 2006, p 115

spicy - Get spicy 2004 McLaren Vale Shiraz delivered direct to your door at wholesale prices. They are $10.99 each plus delivery charges, from www.backvintage.com.au.

citrussy - Prefer a sophisticated, citrussy white instead of the spicy red? Easy. BackVintage's range also includes this 2005 Eden Valley Riesling. Same deal, same website, same wholesale prices.



"Bottoms Up" - Helen Withycombe - Marketing Magazine - July 2006

Julian Todd was driven to drink and it was the best thing that ever happened to him, writes Helen Withycombe.
There are all kinds of sea changes, and some have nothing to do with geography. Julian Todd, co-founder of BackVintage Wines is the perfect example of how a professional sea change can alter all aspects of your life for the better.

BackVintage is a deceptively simple business concept that mixes the technology of the new with the traditions of the old. The company follows the style of traditional French negociants, merchants who buy wine from various sources and blend and bottle it to sell under their own label. BackVintage sources wines from wineries throughout Australia and New Zealand, and then sells them over the internet. The website is careful to specify that its wines are not cleanskins (with inconsistent quality), and that it only uses produce from well regarded regions, which are then bottled under the BackVintage label. "We add value because we know where to find small parcels of quality wine," Todd explains.

One of the main factors in assuring the quality of BackVintage Wines is the involvement of Nick Bulleid, Master of Wine. If you thought Julian Todd had an enviable job, Nick Bulleid goes one better. Bulleid is one of only 15 Masters of Wine in Australia, despite the course having been in existence for 50 years. It's a course that takes five years to complete and requires not only an extraordinarily thorough knowledge of the making of wine and the wine industry, but also an exceptional palate. Todd is reverential in his praise, Bulleid, describing him as having one of the best palates in the country.

"All our wines are independently selected and endorsed by Nick Bulleid MW. His brief is to qualify that the wines are fruit forward approachable and well structured, that typically retail for more than $20 in a conventional retail environment. Nick also supervises the final blending and bottling."

"The business owns me - not the other way round. I've never worked harder in my life, but never had so much fun - and can whole-heartedly recommend a "sea change" for those is in a similar situation".


"From the vine, to wine it's then sold online" - Wine with Mick Toal - North Shore Times - July 2006

Tucked away behind Passion Hairdressers in a humble office in Sailors Bay Road is Northbridge's only winery.
Well, you won't find any vines, but the 36 square metre space is the hub for Julian Todd's BackVintage Wines - a nationwide business creating and distributing top quality wines at value prices.
So how can Mr Todd make the grandiose claim that he has a winery in Northbridge, I hear you ask?
"I source premium parcels of wines from the best regions throughout Australia and New Zealand", he said.
"I then have the wine bottled in South Australia and I sell it direct via the internet." I suppose its a case of vine to wine, and then online."
To ensure only quality premium wines are selected, Mr Todd has engaged the independent services of Nick Bulleid - one of only 15 Masters of Wines in Australia and a highly-regarded Australian and international wine judge - who supervises the selection, final preparation and bottling of each wine.
Importantly, his signature and endorsement appears on every bottle marketed by BackVintage.
In conjunction with two other former Southcorp colleagues, Mr Todd - a former chairman of Northbridge Scouts and a long term Northbridge resident - BackVintage Wines Australia is one Australia's fastest growing on-line wine companies.
"Two core themes underpin my success to date" Mr Todd said.
"I didn't ever want to be embarrassed about a product I was selling and whatever it was, it had to be very good value for money."
Focusing exclusively on premium varietals from premium regions, Mr Todd has only eight wines in the BackVintage range which include a Coonawarra Cab Sav, a New Zealand Sauvignon Blanc, McLaren Vale Shiraz and Eden Valley Riesling.
By cutting out the "middlemen", Mr Todd sells his BackVintage wines for only $11 or $12 a bottle.
 

"BackVintage masters sales" - Kate Cincotta - B&T Magazine, 8th April 2005

Imagine creating a brand that literally sells itself-growing its customer base through word-of-mouth referrals, as it spreads like a secret through the ranks of wine lovers.

BackVintage Wines Australia is one of Australia's hottest internet-based wine companies. Its MD, Julian Todd, believes its unique business proposition has inspired a cult following - less than 2 years into the business......

"We set out to create a business that creates extraordinary value for the consumer - serious wines at smart prices - and that drives everything that we do," Todd, a former senior executive at Southcorp, says....

(Nick) Mercer (Chairman of the ADMA Agencies Council) says BackVintage® is taking full advantage of the current trend towards relationship marketing. "In the alcohol segment, there's a definite growth in relationship marketing - both online and offline. And we're seeing greater use of websites as portals of information reflecting on brand values".

The BackVintage® testimonial page is a case in point, with impressive commentary from its converts......

"Master at Work" - Qantas Inflight magazine , March 2005


BackVintage Margaret River Chardonnay 2003, currently offered on Qantas' domestic Business Class services, is the result of a new concept in wine in Australia - a virtual winery.
Established in 2003 by several former Southcorp executives, BackVintage Wines Australia emulates the successful European concept of the negociant - a French term for a merchant who buys in grapes, juice or finished wine, blending different lots under their own label.
BackVintage Wines Australia has engaged Master of Wine (and Australian and international wine judge) Nick Bulleid to select and manage the preparation of its range from source through to completion. This business model appears to be delivering - wine critics, including Huon Hooke, are praising the quality of the final product.

Sourced from premium regions, the wines are distributed direct to the public via the internet, avoiding conventional retail margins. The savings are passed onto the consumer - a bottle of Margaret River Chardonnay (which has a screwcap) sells for $11.99.

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