The BackVintage Wines Story

The BackVintage Wines Story

Established in 2003 by Julian Todd alongside some former Southcorp colleagues, BackVintage Wines Australia is one of Australia's fastest growing, internet based retail wineries.

At BackVintage we set out to establish an innovative wine business and do things differently. After identifying a considerable over-supply in the marketplace, we saw an opportunity to bring together premium wines from premium regions from Australia and New Zealand.

We took this concept one step further by engaging the high-profile Master of Wine (and International wine judge) Nick Bulleid. Nick independently selects and endorses each BackVintage wine. If it's not good enough for Nick then its not good enough for us! It's that simple!

One of our toughest internal debates was pricing. By buying wine direct from vineyards and by selling online direct to the consumer, we knew we could get quality wines to the market at wholesale prices, making our wines great value for money.

BackVintage Wines Team

To get the business going, we started off by bottling a total of only 256 cases of a Coonawarra Cab Sav and McLaren Vale Shiraz. It seemed a huge volume for us at the time. We concluded that if our idea “turned to custard”, at least we had tried and at worst, we had filled our home wine cellars with good wine for ourselves and friends for many years to come! Yet within just two weeks of selling our first wine, we placed an order for the next bottling run. Since then we haven’t looked back.

From the very begining, rather than asking the question "we've made this, now how are we going to sell it?" We decided to ask "if the wine is not good enough, we won't buy it!"; BackVintage has and will never compromise on this.

In conjunction with Nick Bulleid MW, our winemaker Mike Farmilo (former Group Red Winemaker at Penfolds/Southcorp), undertakes all the conventional winery activities including the purchase of grapes, wine maturation, blending, bottling and labelling. Our wines are bespoke, whether it be bulk wine or grapes, usually coming from two or three different sources.

We have the same focus as a winery. We produce the best wine possible, with a strong emphasis on getting the wines to the consumer at the best possible price.

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All cases (whether mixed or straight cases) are sold by the 12 bottle case.